Social Media Publishing

Overview

vidpipe can automatically generate and schedule social media posts for your videos across 5 platforms: TikTok, YouTube, Instagram, LinkedIn, and X/Twitter.

How it works:

1. The pipeline generates posts and video variants for each platform
2. Posts are queued locally for review (nothing is published automatically)
3. You review, edit, approve, or reject posts via vidpipe review
4. Approved posts are scheduled at optimal times via Late

Prerequisites

• A Late account (Build plan: $19/mo, 120 posts/mo)
• Social media accounts connected in the Late dashboard

Setup

Quick Setup (Recommended)

Run the interactive setup wizard:

vidpipe init

This walks you through:

• Verifying FFmpeg installation
• Setting up API keys (OpenAI, Late)
• Connecting social accounts
• Creating schedule.json with optimal posting times

Manual Setup

1. Sign up at getlate.dev — Choose the Build plan
2. Connect your social accounts in the Late dashboard
3. Add your API key to .env:

   LATE_API_KEY=sk_your_key_here

4. Create schedule.json (or run vidpipe init to auto-generate):

   {
     "timezone": "America/Chicago",
     "platforms": {
       "linkedin": {
         "slots": [
           { "days": ["tue", "wed"], "time": "08:00", "label": "Morning thought leadership" },
           { "days": ["tue", "wed", "thu"], "time": "12:00", "label": "Lunch break engagement" }
         ],
         "avoidDays": ["sat", "sun"]
       },
       "tiktok": {
         "slots": [
           { "days": ["tue", "wed", "thu"], "time": "19:00", "label": "Prime entertainment hours" },
           { "days": ["fri", "sat"], "time": "21:00", "label": "Weekend evening" }
         ],
         "avoidDays": []
       },
       "instagram": {
         "slots": [
           { "days": ["tue", "wed", "thu"], "time": "10:00", "label": "Morning scroll" },
           { "days": ["wed", "thu", "fri"], "time": "19:30", "label": "Evening couch time" }
         ],
         "avoidDays": []
       },
       "youtube": {
         "slots": [
           { "days": ["fri"], "time": "15:00", "label": "Afternoon pre-weekend" },
           { "days": ["thu", "fri"], "time": "20:00", "label": "Prime evening viewing" }
         ],
         "avoidDays": ["mon"]
       },
       "twitter": {
         "slots": [
           { "days": ["mon", "tue", "wed", "thu", "fri"], "time": "08:30", "label": "Morning news check" },
           { "days": ["tue", "wed", "thu"], "time": "12:00", "label": "Lunch scroll" },
           { "days": ["mon", "tue", "wed", "thu", "fri"], "time": "17:00", "label": "Commute home" }
         ],
         "avoidDays": []
       }
     }
   }

5. Verify setup:

   vidpipe doctor

Reviewing Posts

vidpipe review

This opens a web app at http://localhost:3847 with a card-based review interface:

• ✅ Approve — Schedules the post at the next optimal time
• ❌ Reject — Removes the post from the queue
• ✏️ Edit — Inline text editing with character count
• ⏭️ Skip — Leave for later review

Keyboard shortcuts:

• → (Right Arrow) = Approve
• ← (Left Arrow) = Reject
• E = Edit
• Space = Skip

Schedule Configuration

schedule.json controls when posts are scheduled per platform:

{
  "timezone": "America/Chicago",
  "platforms": {
    "linkedin": {
      "slots": [
        { "days": ["tue", "wed"], "time": "08:00", "label": "Morning thought leadership" },
        { "days": ["tue", "wed", "thu"], "time": "12:00", "label": "Lunch break engagement" }
      ],
      "avoidDays": ["sat", "sun"]
    }
  }
}

Configuration Options

Field	Description
timezone	Your local timezone (IANA format)
slots[].days	Days of the week to post (mon-sun)
slots[].time	Time in HH:MM format
slots[].label	Human-readable description of the time slot
avoidDays	Days to never post

Default Times (Research-Backed)

Platform	Best Times	Best Days
LinkedIn	8 AM, 12 PM	Tue–Wed
TikTok	7 PM	Tue–Thu
Instagram	10 AM, 7:30 PM	Tue–Thu
YouTube	3 PM, 8 PM	Thu–Fri
X/Twitter	8:30 AM, 12 PM, 5 PM	Mon–Fri

Viewing the Schedule

vidpipe schedule
vidpipe schedule --platform linkedin

Queue Structure

Posts are stored in {OUTPUT_DIR}/publish-queue/:

publish-queue/
├── my-tip-tiktok/
│   ├── media.mp4        # Platform-optimized video
│   ├── metadata.json    # Scheduling and platform data
│   └── post.md          # Post text content

Approved posts move to published/. Rejected posts are deleted.

Troubleshooting

"No Late API key configured"

Run vidpipe init or add LATE_API_KEY=... to .env

"No social accounts connected"

Log into getlate.dev and connect your social accounts

"No available schedule slots"

Your schedule.json may be too restrictive. Add more time slots.

"Upload failed"

Check your internet connection. Late API requires network access to upload media.

Token expiry

Some platforms (e.g., TikTok) have short-lived tokens. Late handles refresh automatically, but you may need to reconnect in the Late dashboard if you see auth errors.

CLI Reference

Command	Description
vidpipe init	Interactive setup wizard
vidpipe review	Open post review web app
vidpipe review --port 3847	Custom port
vidpipe schedule	View posting schedule
vidpipe schedule --platform X	Filter by platform
vidpipe doctor	Verify setup
--no-social-publish	Skip queue-build stage